We are Tradition.


With imagination, innovation and nostalgia at our core, we feature a curated assortment of apparel, accessories and toys for young children for any occasion.

Our downtown Middleton, Wisconsin boutique comes alive through moments of play, information about designers and other little treasures throughout the space.

Pairing beautiful product with a welcoming environment we hope to remind adults and children alike of the joy and pleasures of childhood.


Visit Us

1835 Parmenter St.
Middleton, WI 53562

Mon-Sat 10-5